Friday, September 30, 2011
Wednesday, September 28, 2011
Ram Truck Brand Launches New Hispanic Advertising Campaign Connecting Ram Trucks with Latino Community
"The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.
“’A Todo, Con Todo’ captures the consumer mindset and true essence of Ram – to everything, with everything," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “Owning and using a Ram truck is a way of life for our Latino consumers. It is used equally as hard for work and play and, like the brand itself, there’s a deep sense of pride in getting the job done, better and smarter, thanks to an uncompromising toughness.”
The campaign, which debuts Oct. 3, features the true stories of Arturo Barcelo and Ascension Banuelos, bi-lingual Ram truck owners from Texas who are successful in work and life. They speak honestly and unscripted about what values are important to them and how the Ram truck is an extension of their lives. Barcelo owns a home improvement construction company in Dallas and drives a Ram 1500. Banuelos owns a Ram 3500 and manages a horse training ranch in Jacksboro (Texas). " [Continue reading...]
“’A Todo, Con Todo’ captures the consumer mindset and true essence of Ram – to everything, with everything," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “Owning and using a Ram truck is a way of life for our Latino consumers. It is used equally as hard for work and play and, like the brand itself, there’s a deep sense of pride in getting the job done, better and smarter, thanks to an uncompromising toughness.”
The campaign, which debuts Oct. 3, features the true stories of Arturo Barcelo and Ascension Banuelos, bi-lingual Ram truck owners from Texas who are successful in work and life. They speak honestly and unscripted about what values are important to them and how the Ram truck is an extension of their lives. Barcelo owns a home improvement construction company in Dallas and drives a Ram 1500. Banuelos owns a Ram 3500 and manages a horse training ranch in Jacksboro (Texas). " [Continue reading...]
Monday, September 26, 2011
Mazda CX-5 Is More Innovative Than Meets The Eye
The Mazda CX-5 will essentially replace the automaker’s Ford-based Tribute crossover, and help the brand compete in the crowded compact crossover segment. But the CX-5 won’t be just another “me too”” entry. Instead, it will undoubtedly rock the segment with more style and performance.
Although the first application of Mazda’s new SKYACTIV powertrain technology will be available on the 2012 Mazda3, the new CX-5 will receive ever more SKYACTIV goodies. The crossover features a potent 2.0-liter gasoline engine as well as a 2.2-liter diesel that features the industry’s lowest compression ratio for a diesel engine. Both engines promise to pair performance with fuel economy.
When the CX-5 arrives in showrooms, it will be the smallest crossover in Mazda’s lineup, fitting in below the midsized CX-7. Buyers will have the option of manual and automatic transmissions, each of which are lighter than older units and promise less fiction. It’s unfortunately still unclear whether U.S. buyers will get the available diesel.[Continue reading...]
Friday, September 23, 2011
Wednesday, September 21, 2011
Monday, September 19, 2011
Nevada Father and Son Team Find First of Three Hidden 2012 Dodge Journey Vehicles
An adventurous outdoorsy father and son from Nevada proved that family teamwork and hiking trips pay off, as they were the first to find one of three 2012 Dodge Journey vehicles hidden across America in the Dodge brand’s “Search Engine for the Real World” giveaway.
Bruce Armbrust and his 9-year-old son, Matthew, of Gardnerville, Nev., worked together to track down the Dodge Journey in Hope Valley, Calif.
“With all its AWD and roominess, the Dodge Journey is the perfect vehicle for our family,” said Bruce Armbrust. “We love the great outdoors and taking road trips, which means the storage space in the Journey will be put to good use.”
Dodge launched the new television and digital advertising campaign Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East.
As part of the campaign, TV spots show a Dodge Journey on trips across America and end with the viewer being told that the vehicle they’ve just seen headed somewhere beautiful is, in fact, still sitting in that real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.
The contest now moves to the second location somewhere in the Midwest with a new television and digital spot debuting Sept. 17, followed by the East spot on Sept. 24* for the third location. If viewers look closely, each frame of these 30-second spots contain clues to the location of the hidden Dodge Journey vehicles. The contest ends Sept. 27. [Continue reading...]
Bruce Armbrust and his 9-year-old son, Matthew, of Gardnerville, Nev., worked together to track down the Dodge Journey in Hope Valley, Calif.
“With all its AWD and roominess, the Dodge Journey is the perfect vehicle for our family,” said Bruce Armbrust. “We love the great outdoors and taking road trips, which means the storage space in the Journey will be put to good use.”
Dodge launched the new television and digital advertising campaign Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East.
As part of the campaign, TV spots show a Dodge Journey on trips across America and end with the viewer being told that the vehicle they’ve just seen headed somewhere beautiful is, in fact, still sitting in that real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.
The contest now moves to the second location somewhere in the Midwest with a new television and digital spot debuting Sept. 17, followed by the East spot on Sept. 24* for the third location. If viewers look closely, each frame of these 30-second spots contain clues to the location of the hidden Dodge Journey vehicles. The contest ends Sept. 27. [Continue reading...]
Friday, September 16, 2011
Wednesday, September 14, 2011
Covers Come Off The 2013 Mazda CX-5 In Frankfurt
"Although early Mazda CX-5 prototypes have already been given to the media for early test drives, these models donned camouflage and hid the sleek lines of the new SUV. However, now that the CX-5 has finally made its official debut at the Frankfurt Motor Show, consumers can now see every detail.
The new CX-5 stays true to Mazda’s original Minagi concept, which first appeared at the Geneva Motor Show earlier this year. The new model will replace the Tribute crossover, which has never been a strong seller.
Although test drives of the vehicle so far have been done with prototypes, reactions have been favorable. Autoblog tested a Euro-spec diesel model recently and exclaimed it was “a hoot to drive.” Not only did it possess sporty driving dynamics, but the blog also said that its 2.2-liter diesel also offered “surprising civility with almost no clatter.”
A North American version is planned for introduction sometime next year as a 2013 model, and it’s expected to be priced around $20,000. The available diesel engine and the CX-5’s stop/start technology may not be available here on our shores at launch. Stay tuned for more details."
Source:[Mazda in the News]
Monday, September 12, 2011
Chrysler's Ram is Going to Get a New Small Van
"On the heels of Ford's success with its Transit Connect truck-car, Fiat is going to import its own little van to sell as a Ram.
In Europe, it's known as the Fiat Doblo and it has a lot of the same qualities that are making the Transit Connect a success. It is a little van that looks like the back of a truck grafted to an economy car. The type of vehicle has been popular in Europe and other regions of the world, but not in the U.S.
Ford hawks Transit Connects to flower deliverers, plumbers and even converts them to passenger use for taxicabs. Nissan has also introduced similar vehicles.
Doblo is made in Turkey, just like the Transit Connect.
Fiat says it has signed a letter of intent with its Turkish joint-venture partner, Tofas, for Doblos that can be sold in the U.S. and Canada. Tofas is going invest $160 million in the venture. They start arriving in early 2013."
Source:[USA Today]
Friday, September 9, 2011
Dodge Brand Launches New TV and Digital Campaign for 2012 Dodge Journey – America’s Most Affordable and Versatile Mid-size Crossover; Hides Vehicles Across America for Consumers to Find and Win
"A new advertising campaign for the 2012 Dodge Journey that encourages people to get out and explore the world instead of just reading about it, has an added twist: a chance to win one of three Journey vehicles left hidden across America.
Television and digital spots begin Sept. 9, positioning the Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure, flexibility and affordability. The campaign takes viewers on a tour of some of America’s most picturesque landscapes while showcasing the Dodge Journey’s unrivaled versatility.
“The Dodge Journey is the ‘Swiss Army knife’ of vehicles,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “America’s most versatile crossover is also now the most affordable in its class, starting at $18,995 MSRP. Part compact car, due to its affordable pricing, part SUV with available all-wheel drive, and part van with available seven-passenger seating, the Journey offers best-in-class versatility, driving range and value, allowing Journey drivers to explore all that America has to offer.”
The initial 30-second TV spot, “Search Engine,” shows a montage of three Dodge Journeys on various adventures across America – kayakers headed out for a trip, a group of friends on a road trip and a family ready to camp. The spot ends with the viewer being told the vehicle they’ve just seen headed somewhere beautiful is in fact still sitting in that final real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.
In all, three vehicles are positioned in the continental United States waiting to be found, one each in the West, Midwest and East.
Subsequently, three additional TV spots – “West Coast” (debuting Sept. 10), “Midwest” (debuting Sept. 16) and “East” (debuting Sept. 23) – will each reveal details on where one of the Dodge Journey vehicles is headed and where it can be found. If viewers look close enough, in nearly every frame of each of these 30-second spots are clues to the Dodge Journey vehicle’s ultimate destination. The more consumers get to know about the Dodge Journey and its features, the more clues they’ll uncover about where one is waiting to be discovered.
The campaign extends to www.YouTube.com/Dodge as consumers unlock clues from additional videos and watch a 24/7 live camera feed of the hidden Dodge Journey vehicles. The live feed will reveal additional clues and provide consumers a chance to watch along as a lucky person discovers each of the three Dodge Journeys.
The contest ends Sept. 27."
Reblogged from Chrysler News
Television and digital spots begin Sept. 9, positioning the Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure, flexibility and affordability. The campaign takes viewers on a tour of some of America’s most picturesque landscapes while showcasing the Dodge Journey’s unrivaled versatility.
“The Dodge Journey is the ‘Swiss Army knife’ of vehicles,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “America’s most versatile crossover is also now the most affordable in its class, starting at $18,995 MSRP. Part compact car, due to its affordable pricing, part SUV with available all-wheel drive, and part van with available seven-passenger seating, the Journey offers best-in-class versatility, driving range and value, allowing Journey drivers to explore all that America has to offer.”
The initial 30-second TV spot, “Search Engine,” shows a montage of three Dodge Journeys on various adventures across America – kayakers headed out for a trip, a group of friends on a road trip and a family ready to camp. The spot ends with the viewer being told the vehicle they’ve just seen headed somewhere beautiful is in fact still sitting in that final real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.
In all, three vehicles are positioned in the continental United States waiting to be found, one each in the West, Midwest and East.
Subsequently, three additional TV spots – “West Coast” (debuting Sept. 10), “Midwest” (debuting Sept. 16) and “East” (debuting Sept. 23) – will each reveal details on where one of the Dodge Journey vehicles is headed and where it can be found. If viewers look close enough, in nearly every frame of each of these 30-second spots are clues to the Dodge Journey vehicle’s ultimate destination. The more consumers get to know about the Dodge Journey and its features, the more clues they’ll uncover about where one is waiting to be discovered.
The campaign extends to www.YouTube.com/Dodge as consumers unlock clues from additional videos and watch a 24/7 live camera feed of the hidden Dodge Journey vehicles. The live feed will reveal additional clues and provide consumers a chance to watch along as a lucky person discovers each of the three Dodge Journeys.
The contest ends Sept. 27."
Reblogged from Chrysler News
Wednesday, September 7, 2011
Mazda3, CX-9 Rated No. 1 By Edmunds.com Consumers
Two members of the award-winning 2011 Mazda lineup took home even more awards recently, when both the Mazda3 and Mazda CX-9 led their segments in this year’s edition of the Edmunds.com “Consumers’ Top Rated” rankings. A popular online destination for today’s vehicle shoppers, the website develops its annual list of top customer satisfiers by relying on reviews submitted directly by current owners themselves, making Mazda’s performance particularly notable.
“A longtime favorite among the Edmunds editors,” the Mazda3 earned its top spot in the “Sedan under $20,000” category for its “combination of sporty handling, great value and extensive list of standard features,” as well as its “stylish interior” and standard manual transmission. Significantly, the latter was called out for “its smooth shifting” and “the way it reinforces the Mazda3’s sporty feel.”[Continue reading...]
Monday, September 5, 2011
Friday, September 2, 2011
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