An adventurous outdoorsy father and son from Nevada proved that family teamwork and hiking trips pay off, as they were the first to find one of three 2012 Dodge Journey vehicles hidden across America in the Dodge brand’s “Search Engine for the Real World” giveaway.
Bruce Armbrust and his 9-year-old son, Matthew, of Gardnerville, Nev., worked together to track down the Dodge Journey in Hope Valley, Calif.
“With all its AWD and roominess, the Dodge Journey is the perfect vehicle for our family,” said Bruce Armbrust. “We love the great outdoors and taking road trips, which means the storage space in the Journey will be put to good use.”
Dodge launched the new television and digital advertising campaign Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East.
As part of the campaign, TV spots show a Dodge Journey on trips across America and end with the viewer being told that the vehicle they’ve just seen headed somewhere beautiful is, in fact, still sitting in that real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.
The contest now moves to the second location somewhere in the Midwest with a new television and digital spot debuting Sept. 17, followed by the East spot on Sept. 24* for the third location. If viewers look closely, each frame of these 30-second spots contain clues to the location of the hidden Dodge Journey vehicles. The contest ends Sept. 27. [Continue reading...]
Bruce Armbrust and his 9-year-old son, Matthew, of Gardnerville, Nev., worked together to track down the Dodge Journey in Hope Valley, Calif.
“With all its AWD and roominess, the Dodge Journey is the perfect vehicle for our family,” said Bruce Armbrust. “We love the great outdoors and taking road trips, which means the storage space in the Journey will be put to good use.”
Dodge launched the new television and digital advertising campaign Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East.
As part of the campaign, TV spots show a Dodge Journey on trips across America and end with the viewer being told that the vehicle they’ve just seen headed somewhere beautiful is, in fact, still sitting in that real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.
The contest now moves to the second location somewhere in the Midwest with a new television and digital spot debuting Sept. 17, followed by the East spot on Sept. 24* for the third location. If viewers look closely, each frame of these 30-second spots contain clues to the location of the hidden Dodge Journey vehicles. The contest ends Sept. 27. [Continue reading...]
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