Ordering Car Features à la Carte

Shoppers considering the just-released 2013 Dodge Dart will encounter something rare in the car market: a menu offering as many as 100,000 possible combinations of colors and optional features.
 Chrysler Group LLC's newest compact car will be available in five different basic styles, 12 different exterior colors and up to 14 different interior color schemes, including black and ruby red, and "diesel gray and citrus." Buyers will pick from up to seven different wheel choices and can get a dashboard they can personalize to show either digital performance data, or virtual analog gauges.
 Rivals including Ford Motor Co., Honda Motor Co. and Hyundai Motor Co. don't offer anything close to this level of à la carte customization







Ref:

http://online.wsj.com/article/SB10001424052702304782404577490563216345798.html?mod=WSJ_auto_LeadStoryCollection